Jeff is a pragmatic marketing communications leader with deep experience as a Youth Marketing Expert, Executive Creative Director, Chief Strategy Officer, and Commercial Director.
With a career start in Creative, Jeff went on to become a copywriter, creative director, and strategic planner with a career highlight that includes a CASSIE award for advertising effectiveness
for his role in a youth tobacco cessation campaign. Jeff has worked on hundreds of brands in virtually every category including BlackBerry, Bubblicious, Coors, Coty, Durex, Energizer,
Fujifilm, Master Lock, Mattel, McDonald's, Microsoft, MINI, NBC Universal, Nokia, Procter & Gamble, Star Wars, and Ubisoft. Jeff has been quoted in the Globe & Mail, has presented at Understanding
Youth and Digital Hollywood conferences, and is a Communications and Advertising Accredited Professional. With a passion for digital and youth marketing, Jeff continues to lead forward-thinking
brands in innovative consumer engagement campaigns. Jeff is the Founder and Executive Creative Director of Glitteration Youth Marketing; and the Chief Strategy Officer and Group Executive
Creative Director of global digital youth agency, Fuel Youth Engagement.
Jeff lives in Laguna Beach, California and Muskoka, Ontario, Canada.