PUMA Rockstar Hotel

PUMA Rockstar Hotel went down this past weekend at the Gladstone Hotel on Saturday, June 14th, the night before the Much Music Video Awards. Joey and Jordan from New Kids on the Block were there. Rainn Wilson from The Office was there. E! brought Playboy Playmate of the Year, Jayde Nicole. Simple Plan, Hedley, Finger 11, Ill Scarlett, Kalan Porter, Kardinal Offishall, Protest the Hero, Bedouin Soundclash, k-os, and Attack in Black partied like, well, rockstars. Brand experiences from PUMA, Fido, Zune, and FUZE kept the kids engaged while Zune DJ sets from Sandra (Siamese2Hearts), Guns N Bombs (Kitsune/Turbo) and Thunderheist kept 'em entertained. A late night Runway fashion show featured dancers in PUMA body wear to top it off. Now that's lifestyle marketing.


Rainn Wilson (The Office) gets silly


Jordan Knight avoids the red carpet


Simple Plan


Playboy Playmates + XBOX360 Rock Band = Awesome


Joey chills out


The new Zune is unveiled


Body wear, dancers and a 2:15 AM start

rockstarhotel.ca

What's the colour of your life?

We just produced this TV spot as part of the SHARE THE COLOUR OF YOUR LIFE. campaign for FUJIFILM for their new FinePix Z10 digital camera:


Fujifilm Z10 TV Spot

Youthography produced all aspects of the campaign including TV, Print and Web, including blog partnerships with personalities such as Lainey Gossip, Attack in Black, and Amber Stackhouse (Roxy Pro Snowboarder).

Check out Z10.ca and upload your photo for a chance to win a trip to NYC:

Z10.ca

Endless Possibilities

Youthography just launched a new TV spot for SPC Card called "Endless Possibilities", promoting the 07/08 SPC Card and the new BMO SPC Mosaik Mastercard. The ad is running now on MuchMusic, MusiquePlus, PunchMuch, MuchVibe and Razer. Check out the spot and our new visual identity for the brand:


TV Spot


National Shopping Day

spccard.ca

Get A Real Job

Marketing Magazine reported on our Get A Real Job direct marketing campaign Youthography created for Ontario Colleges this summer. Read the article and check out the work below:

Colleges Ontario urges applicants to get a real job


Domino Dot Painter is not a real job


Hula Doll Repairwoman is not a real job


Swiss Cheese Counterfeiter is not a real job


Professional Scarecrow is not a real job

realjob.ontariocolleges.ca

Moving Images

Our experiential marketing firm, Riot Event + Sponsorship, installed a 3D window display for PUMA today at their Bloor Street store to time with the start of the Toronto International Film Festival. The display features PUMA’s Urban Mobility line with the tag “PUMA is proud to support moving images of all kinds.”. The image pops when you look at it with a pair of PUMA 3D glasses, available for free from the store.


PUMA Yorkville

Get Ink'd

Marketing Magazine reported on our Bubblicious Ink'd campaign that Youthography recently launched for Cadbury Adams. Read the story and check out the work below:

Bubblicious sticks with skateboarding


TV Spot


Aftermath Web Video


Print Ad

bubblicious.ca

The Hard Sell

The Globe & Mail critiqued our viral spot, "Theft", for Desjardins General Insurance. Check it out:

The Globe & Mail The Hard Sell


The Globe & Mail Critiques "Theft"

2007 Canadian Promotional Marketing Conference

My Creative Director, Sean Claessen, and I spoke at the 2007 Canadian Promotional Marketing Conference today on Promotional Marketing to Youth. We ran a panel with youth consumers and marketers from GM, Mattel, P&G and iSkin. Download the presentation:

2007 Canadian Promotional Marketing Conference (2.9 M PDF)


2007 Canadian Promotional Marketing Conference

geared4u.ca

We launched the Desjardins General Insurance Theft Web viral on Youtube today. You may have seen the cinema ad in theatre too. Check it out:


Theft Viral


Cinema Ad

geared4u.ca

Y Syndicate Launch

Marketing magazine did a piece about the Y Syndicate launch today:

Youthography spawns Y Syndicate banner


It's official

Damage

Youthography launched this cool viral spot today for Desjardins General Insurance. Check it out:


Share this video

Online Peer Pressure

I was quoted in an article in the Globe & Mail today about how online peer pressure drives hot sites:

Oh, look, a bridge...


The Facebook craze is attributed to online peer pressure

MINI DNA

Our experiential marketing agency, Riot Event + Sponsorship, produced the MINI DNA event for MINI last night in Toronto at The Fermenting Cellar. The Montreal party is Thursday, April 12th at the Society for Arts and Technology and Vancouver is Thursday, April 19th at the Rocky Mountaineer Station. Check out mini.ca for more details.


Pick a path


Sneakers, heels and MINI roofs provide the canvas


Live art installation


A select few take in the sights and sounds of a MINI experience

Rockstar Hotel

Our tastemaker agency, District Lifestlye Marketing, put on a party at the Juno Awards this weekend at the Hotel Senator in Saskatoon called the Rockstar Hotel.

Check out the Press Release:

Rockstar Hotel goes down as Saskatoon's hottest rockstar party


George and Jordan from Alexisonfire walk the red carpet


Wade from AOF and Jon from Billy Talent


MTV's Aliya-Jasmine is a rockstar


Dallas Green and MuchMusic's Leah Millar arrive at the Rockstar Hotel


Hedley pose for the kids


Entertainment Tonight's Rick Campanelli


Dose.ca contest winners Rob and Anthony live like a rockstar


The Rockstar Hotel stairs


Kristina and Melanie from common cloth


Jagerettes in the Jagermeister Gibson Guitars room


Rockstars love toys


Jennifer from New Era


The Tragically Hip kick back with a Red Bull

flickr.com/photos/silverstarme

LostJaw.ca

We launched a new campaign today for the Not to Kids! Coalition. It's a smokeless tobacco prevention campaign funded by Health Canada called LostJaw.ca, designed to show the possible physical effects of chewing tobacco in a visually arresting manner. Check out the Web site:

LostJaw.ca


The gross-out factor hard at work

BlackBerry Mascot

I was quoted in an article in the Globe & Mail today about RIM's myspace.com/blackberrymascot:

RIM mascot targets online scene


The Blackberry Mascot hams it up on MySpace

Make Your Escape

Membership in 4-H, the international rural youth club, has seen huge declines over the last 20 years. So we launched 4-H Canada's largest recruitment campaign in the organizations history today called Make Your Escape. Check out the Web site:

MAKEYOURESCAPE.ca


Use the skills you learned at 4-H...


...to escape your dull suburban environment

Socially Awkward

I was interviewed for an article about online social networking in the November 20/27 issue of Marketing magazine. Check out the full story:

Socially Awkward


Marketing November 20/27

35 Years of UNO

To celebrate the 35th Anniversary of the UNO card game in Canada, we launched a Web site and promotion today for Mattel. It's pretty cool, you can play UNO online and even pick one of three locations to play to tie in to our promotional partners, East Side Mario's and VIA Rail. Check out the Web site:

wheredoyouuno.com


We gave UNO to people to play at dinner...


...and while waiting for the train

MTV Stupid.ca

We dropped a banner over the MTV Masonic Temple on Yonge Street last night. The banner drop was re-played on MTV Live before Silverstein played an acoustic version of My Heroine and talked about why they supported Stupid.ca live on-air. This is what I do.

Watch it on MTV Overdrive


Stupid.ca banner on the Masonic Temple


Silverstein talks about Stupid.ca (Photo by Jess Baumung)

flickr.com/photos/silverstarme